Creative Brand Strategy: Task 3 (Campaign Branding)

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Creative Brand Strategy: Task 3 (Campaign Branding)


29/10/2024 - 10/12/2024 (Week 6 - Week 12)
Afif Shukri / 0354429
Creative Brand Strategy / Bachelor of (Design) in Creative Media / MKT62504
Task 3 (Campaign Branding)



TASKS


First and foremost, for task 3, I did my research first history of Cheetos and what could potentially help my design process.

This research includes, looking through various packaging of the Cheetos snacks and the potential logo idea for the campaign.



Figure 1.1 - Cheetos Packaging Research


Throughout this research process, I also did some rough sketching on paper for logo ideas. I really wanted to keep the logo to have similarities of the original Cheetos logo, hence why the sketches are identical and consistent.


After finalising the logo sketch, I moved on to the digitalisation process to which I traced and did some minor adjustments with the pen tool. 


Figure 1.2 - The Veggie Good Logo Digitalisation




Social Media

For the Social Media feed I have also gathered ideas from Pinterest. This helps me get the initial idea to have consistency throughout the Social Media feed which mainly concludes the choice of color.

Promotional Video

The process of making the promotional video was quite challenging as I was still quite new to Adobe After Effects. This task really helped me progressed well and also helps me improve my Adobe After Effects Skills.


Figure 1.3 - Process 1 (Promo Video)

Figure 1.4 - Process 2 (Promo Video)








INSTRUCTIONS 


Figure 1. - Module Information Booklet



ASSIGNMENT


Final Submission of Task 3:


Figure 1. - Final Submission of Task 3


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