Brand Corporate Identity: Task 3 (Positioning & Identity)

29/5/24 - 25/6/24 (Week 6 - Week 10)

Afif Shukri / 0354429

Brand Corporate Identity / Bachelor of (Design) in Creative Media / MKT62404

Task 3 (Positioning & Identity)

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Lecture

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Instruction

Figure 1.0 - Module Information Booklet

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Assignment

1. To create a brand positioning statement consists of:

• Brand Profiles
• Identity System
• Logo Application

2. To create a brand application consists of 4 categories

• 4 Corporate Stationery
• 4 Collateral
• 2 Digital Presense
• Environmental

Process

I started with rough sketches on paper with my designs.

Fig - Rough Sketch

Fig 1.1 - Digitalisation Process

Stationery

Business Card

Artwork:

Fig 1.2 - Business Card (Front) Artwork

Fig 1.3 - Business Card (Back) Artwork

Mock Up:

Fig 1.4 - Business Card Mock Up

Letterhead

Artwork:

Fig 1.5 - Letterhead (Front) Artwork

Fig 1.6 - Letterhead (Back) Artwork

Mock Up:

Fig 1.7 - Letterhead (Front) Mockup

Fig 1.8 - Letterhead (Back) Mockup

Envelope 

Artwork:

Fig 1.9 - Envelope (Front) Artwork

Fig 2.0 - Envelope (Back) Artwork

Fig 2.1 - Envelope (Inside) Artwork

Mock Up:

Fig 2.2 - Envelope Mock Up

Invoice

Artwork:

Fig 2.3 - Invoice Artwork

Mock Up:

Fig 2.4 - Invoice Mock Up

Collateral

Apron

Artwork:

Fig 2.5 - Apron Sketch

Fig 2.6 - Apron Artwork

Mock Up:

Fig 2.7 - Apron Mock Up

Cutlery

Artwork:

Fig 2.8 - Cutlery Artwork

Mock Up:

Fig 2.9 - Cutlery Mock Up

Paper Bag

Artwork:

Fig 3.0 - Paper Bag Sketch

Fig 3.1 - Paper Bag Artwork

Mock Up:

Fig 3.2 - Paper Bag Mock Up

Takeout Box

Artwork:

Fig 3.3 - Takeout Box Artwork

Mock Up:

Fig 3.4 - Takeout Box Mock Up

Digital Presence

Social Media

Artwork:

Fig 3.5 - Social Media Artwork

Mock Up:

Fig 3.6 - Social Media Mock Up

Website

Artwork:

Fig 3.7 - Website 1 Artwork

Fig 3.8 - Website 2 Artwork

Fig 3.9 - Website 3 Artwork

Fig 4.0 - Website 4 Artwork

Mock Up:

Fig 4.1 - Website Mock Up

Environmental

Signage

Artwork:

Fig 4.2 - Signage Artwork

Mock Up:

Fig 4.3 - Signage Mock Up

Final Submission

Task 3:

Brand Positioning Slides

Brand Application Compilation Slides