Digital & Social Media Communication (Final Compilation & Reflection)

29/8/2022 - 1/12/2022 (Week 1 - Week 14)

Afif Shukri / 0354429 

Digital and Social Media Communication / Bachelor of (Design) in Creative Media

Final Compilation of Digital and Social Media Communication

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LECTURES

Week 1 

No class this week

Week 2

Our first class was online. A brief introduction about the module and we were asked to form a group of 3 - 4. Then, we were briefed on our first task that is to study Google Analytics.

Week 3

Class cancelled due to Codium Lab Team had a meeting.

Week 4

First physical class at Codium Lab. Briefing and distribution of topic to each groups. We were assigned to research and promote PTPTN. 

Week 5

Short presentation by the Codium Lab Team to brief us about the content that we will be executing in our tasks. Codium Lab also showed us their previous works with previous Taylor's University intakes. This helped us get a glimpse of what to expect throughout the weeks.

Week 6

We had to propose a mini presentation to show what we will be doing to promote PTPTN. We made a slide and some posters to show our progress and how we plan to execute our work.

Week 7

Same as the previous week. After receiving feedback from the Codium Lab Team, We did some changes to our previous work to show the Codium Lab Team again on our progress.

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INSTRUCTIONS

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TASKS

Task 1 - Google Analytics

Research Documents:

Slides:

Task 2 - Content Ideation

Task 3 - Content Planning (Calendar)

October:

November:

Task 4 - Brand Research

Task 5 - Final Presentation

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REFLECTION

Experience 

Overall, I have enjoyed and gained lots of new knowledge in this module. Especially, working alongside the the Codium Lab team was a very good learning experience. It gave a sense of what it feels to work in an office / working environment. However, the challenge I had the most was trying to promote PTPTN. As an international student, and not knowing much about PTPTN and Bahasa Melayu, it was definitely a challenge to get through the weeks. At last, with the help of my Group mates, the Codium Lab Team and Mr Asrizal, I have managed to overcome that challenge and end this module on a good note.

Observations

I observed that having a good communication between your group mates is vital. Despite having to split the work and working individually on some tasks, having to communicate to your groups to ask them how they are doing and offer help if needed can really help create that bond with your group mates. Again, as I mentioned earlier, having a different scenery rather than just being in campus for class was a good twist to the course. 

Findings

This module has definitely thought me a lot of things in terms of marketing and the importance of social media presents. I found out that to reach a greater audience with Social Media is not just posting posters, videos and many more. It is to create a poster / video with an engagement twist to it. This help the connection between the reader/viewer to feel connected. As a result, this will helped the engagement of the brand to the audience.