Packaging & Merchandising Design - Project 2: Innovative Packaging

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Packaging & Merchandising Design - Project 2

28/9/2022 - 26/10/2022 (Week 5 - Week 9)

Afif Shukri / 0354429 

Packaging & Merchandising Design / Bachelor of (Design) in Creative Media / MER60104

Project 2: Innovative Packaging



INSTRUCTIONS






TASKS





FEEDBACK


Week 8


One of the feedbacks that was given to us by Mr Shamsul was that we had to choose between the two packaging design. Both needed some work on the packaging but overall it was 


Week 9

For our first drafts, Mr Shamsul told us to redo our Pop Display and put more effort into making the mock up of the fridge. 




REFLECTION

Experience 

With prior experience in Project 1. I felt like it was going to be a smooth sailing process in Project 2. I was wrong. Although It was similar to Project 1. The theme and the audience is completely different. Moreover, the brand is not the same as the previous project which was McDonalds. With the help of my group members, I managed to get through it and propose some ideas to my group members and from there we just progressively work on Project 2.


Observation

What I observed during my time in Project 2. Since it was our first group project for this module. The communication between your group members is crucial. Even though, different group members have different roles in the group, the communication is still very important as it ensures everyone is on the right track and have the same consistency in the design. 


Findings

Referring back to the observation, I found out that working in a group even in working in different roles but if its under the same brand. You will need to get that consistency throughout the design. I have also found out that pop display is crucial when designing a packaging that will be sold and displayed in the supermarket. This is because It shows whether or not the design of the packaging fits well and out compliment the other competitor's design.













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